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Conversion work, grounded in experience

Practical experience for better conversion decisions.

Conversion rate optimization aligns your website, ecommerce, ads, email, SEO and social with the next step customers need to take.

Connected measurement and strategy nodes feed an ascending growth system.

Meet Nicholas Eisel

Nicholas Eisel.
Conversion optimization
and growth leadership.

ConversionMax is led by Nicholas Eisel, who has 24 years of experience in conversion rate optimization, Google and Meta PPC, digital marketing leadership and fractional CMO work.

His supplied career record reports $200M+ in historical client revenue across 245+ engagements. Since January 2003, his work through ConversionMax has included VP of Digital Marketing, Director of Growth Marketing and fractional CMO roles.

From April 2022 to December 2025, he served as Head of Conversion Optimization, leading analytics and experimentation across more than 20 brands.

Your accounts stay yours. Scope, priorities and implementation responsibilities are agreed before work begins.

View Nicholas on LinkedIn

Career highlights, anonymized

Historical results.
With context.

These are historical results from past partnerships; client names are withheld. Source: career record. They are not claims of sole attribution or guarantees.

Ecommerce conversions

VP of Marketing
Aug 2017 – Jan 2024

Annual recurring revenue: $400k → $2.6M.

Ecommerce conversion rate: 0.8% → 3.1%.

Strategic marketing, CRO and growth initiatives over a six-year tenure.

Find your next
conversion priority.

Improve my returns
A clear customer journey passes through digital checkpoints while friction interrupts side paths.
Luminous visitor paths converge through a website into an ascending conversion path.

Questions about the work

Explore the growth FAQ
Who leads ConversionMax?

Nicholas Eisel leads ConversionMax. His supplied career record includes conversion optimization and digital marketing leadership, with Head of Conversion Optimization work from April 2022 to December 2025.

Do historical results guarantee my outcome?

No. The anonymized career examples describe past partnerships and several contributing initiatives. They are not promises of future performance or claims that ConversionMax alone produced those results.

Do I keep ownership of my accounts and data?

Yes. Your accounts and data stay yours. An inquiry starts a request for a conversation; it does not create a service agreement or transfer ownership.